Communication in Art & Design
Unit 28

An exercise in synectics. We were provided with two items at random and given the task of developing 50 different concepts.

Developed into our module is the D&AD 2023 competition brief for Penguin. We need to develop a conversation between Penguin and it's Gen Z (16-24 year old) readers, through 3 pieces of merchandise to enhance their reading experience wit Penguin.

Mock up landing page for QR code on Penguin Screen print poster.

Mini task to approach printers and get quotes on set print specifications.