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Presentation Skills

  • Interviews and presentations

Interview preparation

In order to improve your chances at securing a job and stand out from the other interviewees you much thoroughly prepare for an interview. I always like to revisit the job description and ensure I have a clear idea of what or who the company is looking for. It is always wise to tweak your portfolio to suit the role, if branding is their specialism, then showcase your branding projects more heavily. Keep the portfolio concise but it is worth having more work to hand in case you think of a work that in relevant in the moment, or they wish to see a wider repertoire.

 

Research is essential. Check the company out.  Investigate their values, mission statement or manifesto, and look at recent projects. If you can get your head round the company's ethos, demonstrates to them that your interested specifically in them as an employer and it can help you answer questions posed in the interview in a manner sympathetic to their objectives. It can also help you prepare a few pertinent questions for them.

 

Personally, I don’t like to overprepare as it makes me nervous and I find I am my best self if I am thinking on the fly. This keeps me alert and I am a lot more natural to who I am - which hopefully is what they want to see. Finally, it is important to make an effort when presenting yourself aesthetically. As this is an interview for a creative role, while important to look smart, professional and clean, I think there is scope to dress in a way that reflects your artistic nature. But stay true to your own style, they are after all, interviewing you.

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Presentations

Since doing my HNC and HND I have had the opportunity to present to the class and to industry professionals. We have had a selection of scenarios to including informal class presentations at the end of projects, and my personal favourite, the enthusiasm assignment, for which I presented the work of Mr Bingo. I managed to include audio/visual clip and some dynamic features that the Keynote program can run. We also presented in class to Chris Malbon, Penny from Mammalcreate, The lovely ladies at Tree Aid, then we had the opportunity to visit Fanatic, Halo and will be seeing Mr B & Friends to present work at their offices. This is always more nerve wracking leaving familiar territory. I find going first is often a good strategy for me as I don't have time to overthink anything. The audience has nobody to compare you to and my peers who are watching are less focus on me and are more concerned with their own presentations at that point. Although this worked against me when we presented our portfolios to Halo as my peers were able to learn from my mistakes and I found they got to demonstrate a much wider repertoire of skills and work than I did.

The bigger the audience the more daunting that can be too. Breathing, slowing the pace down and knowing your subject so well that you don't need a script or written prompts can really help with nerves and being able to articulate your ideas in a way that you might do in a one to one session. I also like to pick key people to talk to, so I can trick my brain into feeling like I am having a conversation, which is far less intimidating. The other thing I found that helped enormously was to be sat down if possible, It feels more natural and reduces the desire to move or fidget which can be distracting to the audience.

In terms of improvement, this is difficult because I feel I perform quite well at this task.

For future successes, as mentioned above:

  • A really thorough understanding of my project or subject is helpful.

  • Going first or early on if there is a group. 

  • Sitting if appropriate 

  • Speaking directly to key audience members (the person who is either marking your project or deciding whether to hire you!)

  • Lastly, I might ensure I have either an amusing anecdote or some interesting facts to convey as an aside to draw the audience in, and hopefully make me/my work more memorable.

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Mr Bingo,

Enthusiasm Presentation

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Tree Aid,

Re-brand Presentation

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Fanatic,

Piatto Verde Presentation

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