Corporate Identity
What is Corporate Identity?
An identity is a collection of characteristics that makes an organisation recognisable or distinctive.
Such as corporate culture, core values, and perceived philosophy from internally and externally of the organisation.
​
Mission statements (core values)
Logo/corporate mark
Logotype
Graphic elements
Typeface
Colour
Tagline/strapline
Photography style/use of images/illustration
[Items above are collectively known as 'tone of voice']
Products
Stationary sets annual reports Brochures/
catalogues
Signage
Livery
Buildings/interiors
Web and hand held device applications
Animations
Advertising
​
​
Identity is not the brand. It is the visual and corporate messaging that is projected.
​
Identity - A visual system used to identify a company’s goals, values, and personality.
Brand - The impression the market has about a company.
​
A Successful Company Identity Constitutes of These Three Elements:
- Their own Vision for the Company
- A Public and Market Perception
- The True Values of the Company
and do the following:
1. Accurately represent the company and it's goals
2. Be consistent across a range of applications and media.
3. Distinguish the company from its competition and be unique to the company's personality.
Case Study

