Workshops

Illustrator Skills Workshop

Quick refresher into using illustrator to get us started this year.

I feel I whipped up this pretty swiftly and accurately. Smug self satisfaction.

Mini Branding Project_Stufft

In small groups we were allocated a business to create a visual identity for. Ella and I were given a Taxidermist and Cutlery Maker. We put our heads together and came up with lots of ideas, names and scamps for each. After sharing thoughts and concepts we took a profession each and went on to develop those ideas further.

I had a lot of fun coming up with these and wish I could have explored more routes!

Idea development:

Font exploration and layout testing:

I liked the playful name 'Stuffed' as it took a very traditional and stuffy practice and played on the darkness with humour. I wanted to satirise the industry, show that my brand doesn't conform or take itself too seriously. Drawing on expectation and subverting that playfully.

I went on to change the name from Stuffed to Stufft. This was for a few reasons, firstly it worked better visually within my logo, but also it added to that playfulness I wanted to achieve and made it feel more contemporary and approachable. It isn't a service more people would consider a need for but this update might make it more relevant to a younger demographic and possibly a different socio-economic group to which it would normally appeal.

I had a few designs I like for a final, but this was the one I went with, shown her in two monochromatic options. I could probably have honed this design if we had longer. Simplifying the stag a bit might have been good to make it down scalable for digital and the legibility is something I need to consider with the split word, but a second logo (landscape) with the word in one would solve this. Having a second landscape logo would also be useful, given that is in portrait dimensions (just!) so it could fit spaces less suited this. Overall, given the short turnaround, I was satisfied with my outcome, I feel it achieves and irreverent and playful take on taxidermy.